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Is Hanna Andersson Worth It? An Honest 11-Year, 4-Kid Review (Updated 2026)

Updated Hanna Andersson Review April 2026 · Honest review, not sponsored

Today I’m talking all about our experience with Hanna Andersson after eleven years and four kids. This review is not sponsored – I have never worked with Hanna Andersson (but would love to) — and all opinions are my own.

Fun fact that tells you everything you need to know: my 3.5-year-old daughter Rosie is currently wearing the same play dresses her older sister Adelaide wore to preschool (yellow dress in these photos). Same dresses. Still soft. Still holding up.

For some of our Hanna Andersson pajamas, they’ve lasted eleven years, four kids, and 100+ washes.

A little background on the brand

Hanna Andersson is an Oregon-based children’s clothing company founded by Swedish-born Gun Denhart out of her garage in 1983. From the beginning, the brand focused on high-quality materials and comfortable designs rooted in Swedish cotton. They became well known for their matching family pajamas (starting with that iconic wide stripe) and have since expanded into a full range of kids’ clothing.

In 2020, Hanna Andersson closed all their physical stores and moved to an online-only model at HannaAndersson.com (very sad for me who loved shopping at their location in Newton, MA).

My history with the brand

I grew up wearing Hanna Andersson in the 90s. My mom would order matching family pajamas from the catalog and have them shipped to us in Japan. I lived in their play dresses with coordinating leggings, and most pieces got handed down through my two younger sisters. There is still a floral coat at my parents’ house that my own kids wear when we visit in winter. The brand had quality down from the very beginning.

Twenty-five years later, I’m dressing my own kids (four of them!) and the pieces are still making their rounds.

Hanna Andersson playground dress review: 11 years, 4 kids, same dresses

When my daughter Adelaide was starting preschool as a new three-year-old, I ordered three of Hanna’s iconic play dresses in solid colors (red, navy, and mustard yellow). I ordered them in a size 4, one size up, so she’d get more use out of them.

Those dresses have now been through Adelaide and are currently on Rosie, my fourth child and youngest daughter. They’ve been washed well over 50 times across all the two girls. No holes. No pulled threads. Barely any fading. They are more comfortable now than they were new.

I will be honest: right out of the package, it’s not immediately obvious that these are meaningfully better than a Gap dress. They don’t look expensive. But you feel the difference in how they move, how they wash, and, most importantly, in the fact that they’re still alive six years later.

Fit

Hanna Andersson playground dresses run true to size, but the sizing is flexible enough that going up one size still looks great and just extends how long your little one can wear it.

In summer we pair them with play shorts underneath (either Hanna’s own or the Cat & Jack version from Target). Fall gets leggings or a denim jacket. Winter gets tights and a sweater. This is most versatile piece in my daughters’ closets, year-round.

Quality in 2026: the honest answer

The core cotton pieces – play dresses, basics, two-piece pajama sets – have held up beautifully in our experience. I’ve bought new pajamas in the last year or two and do not notice any quality decline compared to pieces we bought a decade ago.

That said, the pieces that have made it through all four of my kids do look worn by the time they reach the fourth. They’re soft and comfortable and the kids love them, but they’re not pristine (nor should they be – well loved by four kids is an accomplishment in and of itself).

The one category I’d flag: swimsuits. We live by the ocean and are hard on swimwear, so take this with that context, but I expected the fabric to hold up a little longer at this price point. I noticed some fading and pilling earlier than I’d have liked. I still buy Hanna swimsuits for the sun protection and because we love the prints, but I’d call it a category where you should expect normal swimsuit wear rather than the legendary durability of their pajamas and play dresses. I also prefer the girls’ one-pieces over the boys’ swim trunks — the boys’ styles run long and we prefer a shorter cut on our sons so its easier to play when they’re wet.

Pajamas: the category they do best

If there’s one thing worth spending money on from Hanna Andersson, it’s the pajamas. My kids live in them. The two-piece sets (short johns and long johns) are our favorites, and here’s a practical sizing tip: my 3.5-year-old can currently wear a 3T, 4T, or 5T two-piece set and all of them work perfectly for sleeping. That flexibility means way more use out of each size. The zipper onesies are adorable but more size-specific, so if your child is over the age of 2, go with the two piece set.

These pajamas have been through all four of my kids. The ones that made it the full four rounds look well-loved, but they are still soft. That’s the thing about Hanna pajamas — even after 100+ washes, the fabric stays comfortable. That’s what you’re paying for.

Current pricing (2026)

Play dresses run $42–$55 at full price, with the Sleeveless Playground Dress with Pockets frequently on sale around $33–$42. Two-piece pajama sets run roughly $40–$65 depending on style. I generally wait for sales and aim to spend around $25 on a pajama set — Hanna runs sitewide sales of 30–40% off regularly, and signing up for emails gets you 15% off your first order. I’d pay full price if I needed something for back to school or a specific occasion, but for stocking up I always wait for a sale.

Hanna Andersson size chart

CMAge / US size
500–3 months
603–6 months
706–12 months
7512–18 months
8018–24 months
852 years
903 years
1004 years
1105 years
1206–7 years
1308 years
14010 years
15012 years

I generally size up so pieces last longer. If fit matters right when something arrives, stick with your child’s current size. For pajamas especially, I always size up — the two-piece sets work across a range of sizes anyway.

Hanna Andersson vs. Mini Boden: which is worth it?

This is the comparison I get asked about most. Both brands have devoted followings among parents who care about quality and durability. Here’s the main difference:

Hanna Andersson is your go-to for everyday wearability and softness. Best for: pajamas, play dresses, and basics built for daily hard use. Classic, Scandinavian-inspired look with flexible sizing on two-piece sets.

Mini Boden skews toward personality and print — bold graphics, quirky details, a British aesthetic. Comparable durability overall. Found at Nordstrom and Nordstrom Rack. Best for: statement pieces and fun prints. If I were doing a dress for an occasion, I would do Mini Boden.

My honest take: if your child is hard on clothes and you want maximum durability per dollar, Hanna’s pajamas and play dresses are the better starting point. If I were shopping for more stylish older kids, I’d do mini boden. If I were shopping for younger kids where softness is more important, I’d start with Hanna.

Frequently asked questions

Does Hanna Andersson run small?

Hanna runs true to size in my experience. I order one size up so pieces last longer. If fit matters right when your order arrives, stick with your regular size.

Has Hanna Andersson’s quality gone down?

This is the question I see most in 2025 and 2026. In my experience — eleven years in — I don’t notice a quality decline on the core cotton pieces and pajamas. The pieces that have been through all four of my kids look well-loved by the end, but they get there. That’s remarkable for kids’ clothing.

Is Hanna Andersson going out of business?

No. They closed physical stores in 2020 and moved online-only. They’re still very much in business, with new collections and collaborations launching regularly (including a Lisa Says Gah collab in spring 2026).

Where is Hanna Andersson sold?

Exclusively at HannaAndersson.com. They also have a lower-price Amazon line called “To the Moon and Back” — slightly different materials in my experience.

Are Hanna Andersson pajamas worth it?

Yes — especially the two-piece short john and long john sets. My kids live in them. I think it’s worth spending a little more to get soft organic cotton for something they spend hours in, touching their skin every night. Buy on sale when you can; I aim for around $25 a set.

What is Hanna-Me-Down?

Hanna’s official resale marketplace at preloved.hannaandersson.com — a great way to try the brand at a lower price or recoup money on outgrown sizes.

Is Hanna Andersson organic?

Most pieces use high-quality cotton; some lines use GOTS-certified organic cotton. You can filter for organic pieces on their site.

The bottom line

We tend to spend up on the special occasion stuff — the Easter dress, the birthday outfit — and grab whatever’s affordable for everyday wear. I’d argue the opposite actually makes more financial sense. Your kid is going to wear that play dress 150 times. They’re going to wear the special occasion dress twice.

Rosie is wearing the same dresses Adelaide wore to preschool. That’s eleven years and four kids. The cost-per-wear on these pieces is genuinely hard to beat.

“Yes! We love Hanna Andersson — my kids live in their pajamas and I think it’s worth spending a little more to get organic soft cotton for something they spend hours in, touching their skin every day (well, night).”


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8 Comments

  1. I started buying HA 26 years ago when HA used to buy back their used clothes by giving a discount on your next order! The logo used to be “cheap isn’t always inexpensive” which I wholeheartedly agree with. I now buy HA clothes for my grandchildren. Coincidentally, a shipment of Halloween pjs arrived this afternoon for my grandchildren and they were quite excited about their new pjs!

  2. we believe on hand-me-downs. HA is the ultimate in this category. my nephew is 16 and his HA pj’s are still being worn by the Littles on our family. they have been through many washes and many kids! show me another brand where their patterns and quality will last for 15 years 😉 theu are thevone item everyone wants when one kid outgrows them. we love our Hannas!

  3. I have been buying HA clothes for my grandchildren for ten years now, and they, their parents, and I are pleased with the comfort and quality. I do miss the brick and mortar store I used to frequent.

  4. I have two children not close in age so took about an 8 year break from buying HA. The product quality you describe is why my son lived in HA. But their current stuff is not the same. if they no longer sell the dress you loved in 100 % cotton and now it has jersey, you can be almost certain this was to save money. even their 100% clothing is thinner and lower quality. I’m sad to see thus, because like you I was willing to spend more for something my children can wear twice a week. you seem like someone who cares aboit quality so I thought you would appreciate knowing. I m not sure hoe old your blog is. For example I just bought matching grinch pj s for my family. the pants on mine are already pulling and rough wherebmy legs rub I am returning them tomorrow.

    1. Fall 2023 … I’m still spending a fortune on my 3 granddaughters. HA is so soft for them and just thick enough for Fall leggings and shirts and pjs. They look great, new baby items soft and adorable too. Wish they came out with new items quicker though.

  5. I started buying HA 26 years ago when HA used to buy back their used clothes by giving a discount on your next order! The logo used to be “cheap isn’t always inexpensive” which I wholeheartedly agree with. I now buy HA clothes for my grandchildren. Coincidentally, a shipment of Halloween pjs arrived this afternoon for my grandchildren and they were quite excited about their new pjs!