Of all the social media platforms, instagram is my favorite. Snapchat has its place, with its unfiltered glimpse into peoples lives and facebook makes it easy to see what articles people are reading, but I love a good curated feed on instagram.
With the new algorithm change, it is all about engagement these days. Whether you’re a blogger looking to build a tribe or a small biz owner trying to increase sales, you want an engaged following.
It used to be that “filler” posts were a great way to keep your feed pretty + cohesive and it didn’t matter so much if your followers didn’t engage that much, you’d get them next time. But, now, if you don’t get them this time, they’re less likely to see your next post. Boiled down: the more followers engage with your content, the more instagram will give them the opportunity to keep doing it. To have more eyes on your post you need people to engage with you every time.Let’s start with the basics. As far as engagement goes, likes are good but comments are better. Commenting mean followers are much more likely to see your post high up in their feed next time you share content. Getting more comments also means your post is more likely to show up in suggested images on the search page.
So you know engagement is important, but how do you get it? How do you keep it? Don’t forget to check out the ultimate hashtag compilation for bloggers + creatives at the bottom of the post.
1. Ask Questions: This is as simple as it sounds – if there is a question in your comment, your audience is more likely to respond.
3. Make friends! In addition to responding to comments on your own pictures, head out and find accounts to interact with. Maybe it is by commenting on images on a hashtag you like or looking through your suggested posts, either way, being sociable makes instagram more fun while also meaning people are more likely to click through to your account and engage.
7. Vary your captions length: Sometimes a long personal confession is great and sometimes a two word caption is all a picture needs. Keeping your captions fresh and varied gives readers some background but not too much that they skip over your posts entirely.
8. Post at optimal times: The general concensus is the best time to post on instagram is late evenings (8-11pm) so if you’re posting once a day, this might be your window. But, go ahead and delve into your instagram analytics and see what times your audience is engaging the most.
10. Eye catching images: Good images are important. Make a mental note of the images that you stop for when scrolling your feed next time you pull up the app
13. Share instagram posts on other platforms from time to time: You don’t want to push every single one of your instagram posts out to facebook or twitter, because it doesn’t give your audience a reason to follow you on instagram, but it is a great tactic to employ from time to time to remind people that only follow you on other platforms where else they can get awesome content and inspiration.