Today I am going to ramble a little about blogging, so if you care more about pretty pictures, fun adventures, or cute outfits, just scroll on through.
I’ve been keeping some kind of a blog since November 2010. It was before I had a husband, a dslr, or any idea this cyberworld existed. I shared my whole blogging journey over here (warning: its LONG), but what I’ve been struggling with lately is balance. I’m not talking about balancing blogging and real life (although I’m working on that too), but instead, balancing the content on this blog.
I call myself a lifestyle blogger, meaning that I share on a variety of topics, that all fit into my lifestyle. For me, that means personal style, recipes, fun adventures, and random thoughts. It means lots of pictures, the occasional craft, and a fitness post here and there.
I am constantly drafting editorial calendars in effort to come up with a standard posting schedule for Bella. You know, like on Monday I’ll share about our weekend, Tuesday I’ll share an outfit, on Wednesday I’ll write a long post on some topic that is important to me, on Thursday there will be a recipe, and on Friday I’ll share another outfit. That leaves me with only one “real life” post (a post featuring something Ben and I did) and two outfit posts. Is that too much personal style? Is it not enough “real life?” Should a recipe even count as a post for the day or should it be in addition to a regular post? What is the right balance of posts for this lifestyle blog?
Do my posts need to be a direct reflection of my life? Does the emphasis of certain topics indicate my priorities in life? If so, then clearly I should be posting more cookie recipes and less outfits. I should spend more late nights rambling to you about how much I love my husband and reading legal thrillers instead of my latest blouse or fun necklace.
And then you add sponsored content into the mix. I’ve been working really hard to find creative ways to incorporate sponsored content into this blog so it feels natural and genuine. If you like coming here to read my unpaid content, I want you to like the paid content just as much. Even so, is there a limit to the number of sponsored posts I should be working on at once? Probably, but how do you set that limit? For example, a really neat company came to me two weeks ago looking to collaborate for the holidays (they employ victims of human trafficking to made gorgeous jewelry pieces). I was swamped with collaborations and sponsored content for the next few weeks but I loved their story, their product, and the price point – and so I said yes. The result is that this week the blog was full of “courtesy of” items and “sponsored post” disclaimers. You’ll forgive me, right?
Conclusion: I still have a few things to figure out, but while I am doing so, please don’t mistake my love for personal style posts as a life centered around fashion. Don’t think that because most of the recipes I share are dessert, that we don’t eat full meals over here. Don’t think that our Saturday afternoons together are better than our Wednesday nights because it just happens to be the thing that gets photographed. This blog is where I share parts of life, and not an attempt to accurately portray every moment of it.
Readers, what collaborations do you think have been done well?
(by me or other blogs)